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Research papers

Media planning in New Zealand

Media planning in New Zealand has altered dramatically since tho McNair on-line media research system has been available. The major advantages are due to the integration of data such as audience research, marketing information and television...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Brian J. Potter
June 15, 1984
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Citation

Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/media-planning-in-new-zealand